Online apparel stores are now offering nip and tuck service to prospective buyers, making it a compelling proposition for even those who have kept away for fear of having to visit the corner alteration shop for a better fit.So they prefer the clothes made throught the online customization.
Online Custom clothing sites lke “Indochino” “Itailor” knows about Users Impression so they offer them to design their own shirts, suits or any apparels and to give their own measurement for their fitted apparels with acurate measurement.The move threatens to wean away customers from brick and mortar clothing stores that have remained the choice for many because of their made-to-order and customisation service.
â€‹The response has been phenomenal. The average number of orders has grown by 50% through this online customization tools for shirts and suits as per the sales figure for March. Their target audience is niche customers and they serve them through differentiated packaging and by adding fresh assortment every month.
“The idea of made-to-measure implies that someone measures you for the fitting and online players will do well to offer an omni-channel strategy in this respect. A combination of service by sending over a fitter and finished product will appeal to the niche buyer online”.
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